---
title: "The work behind your brand launch."
description: "Clothing brand planning, collection design, sampling, manufacturing, online stores and hands-on launch marketing. One managed journey for founders worldwide."
url: "https://surajmalstudio.com/capabilities"
---

Our services

# The work behind  
_your brand launch._

From choosing your customer to getting your collection into their hands. We plan, make and launch with you.

[Talk about your idea](https://surajmalstudio.com/enquire)

<a id="brand-planning"></a>

01

Planning

![Illustration of a founder and designer planning an adult clothing collection, with customer research, garment sketches and fabric choices](https://surajmalstudio.com/studio/cap-planning-v4.webp)

Research Prioritise Plan

<a id="brand-planning-title"></a>

## Decide what’s worth launching.

Decide who you are selling to, what to launch and where to start, with a budget that shapes the work.

### Included

-   Customer and market research
-   First market and channel selection
-   Retail pricing and collection budget
-   Budget and launch priorities

The resultAn agreed launch brief, collection priorities, cost assumptions and a staged plan.

<a id="brand-identity"></a>

02

Brand identity

![Illustration of a designer applying one consistent geometric brand mark to garment labels, stationery and packaging](https://surajmalstudio.com/studio/cap-identity-v4.webp)

Position Design Apply

<a id="brand-identity-title"></a>

## Give your brand a clear identity.

Create the name, visual identity and language that carry through your garments, packaging, store and campaigns.

### Included

-   Positioning and naming
-   Logo, type and colour
-   Brand voice and copy
-   Labels, packaging and brand guide

The resultYour brand files, writing guidance and label and packaging designs.

<a id="collection-development"></a>

03

Collection & sampling

![Illustration of a designer checking an adult jacket sample beside a dress form, garment patterns and material swatches](https://surajmalstudio.com/studio/cap-collection-v4.webp)

Design Sample Approve

<a id="collection-development-title"></a>

## Turn designs into approved samples.

Develop each style against its intended price, then work through materials, fit and samples before production approval.

### Included

-   Collection design and fabric choices
-   Technical packs (drawings and making instructions) and patterns
-   Fit, sizing and sampling
-   Costing and production approval

The resultDesigns with costs, making instructions and approved samples.

<a id="digital-experience"></a>

04

Website & online store

![Illustration of an adult clothing store on desktop and tablet, with a physical garment and camera for product content](https://surajmalstudio.com/studio/cap-store-v4.webp)

Discover Choose Checkout

<a id="digital-experience-title"></a>

## Make it easy to buy.

Design and build your store, prepare the product content and connect the tools needed to take and understand orders.

### Included

-   Store design and build
-   Product pages and content
-   Checkout and delivery setup
-   Search foundations and analytics

The resultA tested store, product pages and analytics, with your accounts and access in place.

<a id="manufacturing-readiness"></a>

05

Manufacturing & readiness

![Illustration of a technician checking an adult shirt at a production bench, with a sewing machine, inspection documents and delivery carton](https://surajmalstudio.com/studio/cap-production-v4.webp)

Make Check Deliver

<a id="manufacturing-readiness-title"></a>

## Get your collection made.

Coordinate production, quality checks and delivery with [Surajmal Shobhachand](https://surajmal.com/), with market requirements planned around your collection.

### Included

-   Production and quality checks
-   Market requirements and specialists
-   Labels, testing and documents
-   Shipping and fulfilment

The resultA coordinated production and delivery plan, with relevant checks and responsibilities recorded.

[About the experience behind Studio](https://surajmalstudio.com/studio)

<a id="launch-marketing"></a>

06

Marketing & launch

![Illustration of an adult clothing campaign shoot, with a photographer and marketer preparing launch content](https://surajmalstudio.com/studio/cap-marketing-v4.webp)

Create Launch Learn

<a id="launch-marketing-title"></a>

## Reach your first customers.

Prepare and run the agreed launch marketing, then use campaign and sales results to decide what to improve next.

### Included

-   Channel plan and launch calendar
-   Campaign creative and content
-   Hands-on campaign execution
-   Performance review and ongoing support

The resultLive campaigns, performance reporting and a practical plan for the next steps.

An illustrative example

<a id="work-example-title"></a>

## See what the work gives you.

@Ease, read as “At Ease”, is a fictional athleisure brand. These examples show how a collection plan, brand guide and product page connect. Your proposal sets out the work included for your brand.

01 Collection plan

![Illustrative @Ease collection plan with a quarter-zip, T-shirt and trousers, matching fabric swatches and colours](https://surajmalstudio.com/studio/examples/at-ease-collection-plan-v1.webp)

### Know what to make.

A collection plan connects your first pieces, their shapes and the fabrics that bring them together.

02 Brand guide

![Illustrative @Ease brand guide with a matching embossed cover, garment labels, hangtag and embroidered sweatshirt](https://surajmalstudio.com/studio/examples/at-ease-brand-guide-v1.webp)

### Keep your look consistent.

Your logo, colours and type, brought together on the labels, packaging and details customers see.

03 Product page

![Illustrative @Ease product page on a tablet, showing the oatmeal quarter-zip, colour choices and garment details](https://surajmalstudio.com/studio/examples/at-ease-product-page-v1.webp)

### Help customers choose.

A product page brings photographs and practical buying information together in one clear place.

A practical place to begin

## Start where  
you are.

Bring an idea, a work in progress or an existing brand. Your first conversation is free. We agree the scope and costs before work begins.

[Talk about your idea](https://surajmalstudio.com/enquire) [How we work together](https://surajmalstudio.com/process)

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[View this page on the website](https://surajmalstudio.com/capabilities)