Going through an agent, or straight to a factory

7 min readWorking with manufacturersUpdated

An agent suits work that needs coordination across makers; going straight to a factory suits clothes whose development, checks and delivery the brand can manage directly.

Quick answers from this guide

When does going straight to a factory make sense?

Going straight to a factory makes sense when the clothes and materials are settled, the order supports a close working relationship, and someone working for the brand can manage samples, measurements, production checks and delivery. Direct contact can shorten communication. The work still needs a named owner, including someone who can follow up when a sample or production date changes.

What should an agent do beyond finding a factory?

An agent can coordinate materials, sample changes and the work needed to get finished clothes delivered. The useful service is keeping everyone working from the same approved instructions and raising problems while the brand can still make a decision. Before appointing an agent, establish which tasks are included, who handles each stage and how the agent is paid.

Can an agent make a smaller clothing order possible?

An agent can explain which ways of making the clothes are available, but cannot promise an order below the minimum the fabric maker and clothing factory can support. Using available fabric, sharing fabric between designs or reducing colours may help the order fit those limits. The minimum for each design needs to be confirmed when the brand first asks about making it.

Who approves the clothes when an agent is involved?

The brand approves the design, fit, colour and feel of the clothes, along with the order quantity and delivery priorities. An agent explains the consequences of those decisions and passes the approved instructions to the makers. Sample approval and the agreed basis for accepting finished clothes remain decisions for the brand, even when the agent arranges the checks.

Can the brand speak directly to the factory while using an agent?

Using an agent can still include direct conversations with the factory, visits and discussions about how the clothes are made. Agree how those conversations will be recorded and shared. The agent needs to keep the instructions and follow-up aligned, so a conversation with the factory does not leave different people working from different versions of the same design.

On this page 7 sections

Go through an agent when the work needs someone to coordinate the makers; go straight to a factory when the brand can manage the samples, production checks and delivery directly. Neither route wins for every order. The choice turns on the clothes being made, how many people their production involves, and who will keep the work moving between them.

An agent may also be called a trading house. The names can overlap, so establish what the service includes. Finding a factory and managing its work are different jobs.

Illustration of a founder reviewing one adult overshirt with a garment maker and a production coordinator at a studio table.
Studio illustrationA direct factory relationship and an agent-led route still need the same product decisions to stay aligned. Define who coordinates development, approvals and follow-up before choosing the route.

01An agent earns a place by keeping the work connected

A clothing order can involve several makers. The fabric may come from one place, dyeing from another, and printing or embroidery from a specialist before the clothes are sewn. Someone has to connect their work. Each needs the right instructions, the right materials and a clear decision before the next stage can proceed.

An agent can take responsibility for that coordination. This includes finding suitable makers, collecting material options and following sample changes through to production. The agent also keeps track of approvals and the documents needed for delivery. Agree which of these tasks are included. An introduction alone does not establish who will follow a problem through to its resolution.

Consider a revised sample. A comment about its shape may require a change to the pattern, the pieces used to cut the fabric. The next sample needs to reflect that change. A useful agent gathers the comments into one record, confirms the revised measurements and passes the same instructions to everyone involved.

Ask who owns the next action after a sample review, how they confirm it has happened, and what they report if it cannot happen as agreed.

02Direct factory contact works when the brand owns the follow-up

Going straight to a factory can shorten communication and build a closer day-to-day relationship with the people making the clothes. It is particularly suited to repeat designs with settled fabrics and patterns, where the reference for acceptable work is already clear. The order also needs to support the attention involved in managing that factory relationship.

Direct contact leaves the coordination with the brand. Someone still has to compare fabric options, explain why a sample needs correcting and check the next version. When the maker changes the explanation of a cost, that person needs to establish what changed in the clothes or the work. When a date slips, someone has to agree the next steps.

Give those jobs names before choosing the route. Record who will write the sample comments and who will check production. Establish how a visit will be arranged if the clothes need to be examined where they are being made. A photograph can show a fault without showing how widely it appears across the order.

Direct working can be efficient when the brand covers those tasks and decisions reach everyone who needs them.

03New materials and several makers increase the coordination needed

The amount of coordination follows the work. Repeating a design in an established fabric requires fewer decisions than developing a new material or repeatedly changing the fit. An order involving several makers creates more points where one person's progress depends on another's approval or delivery.

For example, a printer may be ready while the fabric is waiting for colour approval. The printing date cannot be considered on its own. Whoever coordinates the order needs to show which decision is holding up the fabric, what that means for the next stage, and which dates now need to change.

An agent can be useful when production is in a new location or the clothes require unfamiliar making processes. Relevant knowledge helps connect the design to makers with the right capabilities. Local presence also makes it possible to examine a production problem alongside the records of how the clothes were made, before deciding what to do about delivery.

This choice can be made for each part of the brand's clothing offer. Established repeat designs may go directly to a factory while new developments use an agent. Give each order clear responsibility for its samples and delivery. The same arrangement does not have to carry every design.

04Both routes need the same clear description of the clothes

A drawing leaves decisions open. Before a maker can give a useful cost or make a meaningful sample, the instructions need to describe the fabric and how the clothes will be made. They also need measurements, a colour reference and details of any print or embroidery. Packing and delivery arrangements belong in that discussion too.

Put this in the document that tells a maker what to make. With an agent, establish who will collect the missing information and explain its effect. With a direct factory relationship, establish who working for the brand will resolve the same questions. Leaving a detail open can lead different makers to cost different versions of the clothes.

The sample process tests how well the instructions travel. Keep a record of what was requested, what changed and what was approved. Bring comments from calls and messages into one set of instructions for the next sample. The people revising the clothes need the same account of the changes.

Before production, settle the final instructions and the sample that production is checked against. Agree the packing details and dates alongside them. Both routes need this shared reference. It gives the brand and the maker a basis for deciding whether finished clothes match the order.

05An agent cannot remove the minimum a maker will run

The fabric maker and the clothing factory can have different minimums. Making a new fabric or colour involves preparation, including obtaining yarn and setting up dyeing. The factory also needs to prepare for sewing the design and obtain its smaller parts, such as fastenings. Those activities affect the minimum each maker will run.

Confirm the minimum for each design at the first enquiry. An agent can bring those constraints into the discussion early and explain the available choices. Using fabric that is already available may help. Other choices include sharing one fabric across designs or reducing the number of colours. Keeping the original fabric plan may mean accepting surplus material.

Make that decision while the clothes are still being planned. Approving a fabric for samples does not settle whether the intended order can support making it. The quantity needs to work through the fabric stage as well as through the factory sewing the clothes.

Compare costs on matching assumptions. Fabric and sewing can change independently, as can packing or checks on the finished clothes. A lower quote may describe a different material, a different order quantity or different delivery responsibilities. Ask each party to state what their proposal covers, and ask an agent how its work is paid for. The comparison needs to show both the clothes and the work included.

06The brand keeps the decisions that define the clothes

An agent can explain choices and their consequences. The brand still decides what the clothes should be, what to approve and how much to order. That includes the fit and feel of the sample. It also includes the basis for accepting, repairing, holding or rejecting finished clothes, and permission for the order to be sent.

Set out those decisions alongside the agent's responsibilities. If a fabric change affects cost or timing, the agent should provide the information needed for a decision. The brand then records its approval in a form that can be passed to the makers without interpretation. The arrangement needs to distinguish a proposed change from an approved one.

Working through an agent can include direct factory conversations and visits. Agree how decisions from those discussions enter the shared record. A factory conversation about a revised measurement should not leave the agent following an earlier instruction.

The same discipline applies to delivery priorities. If an approval comes late, ask for the effect on the remaining work and the available ways forward. Whoever coordinates the order follows the agreed plan. The brand decides which changes to the order or its timing are acceptable.

07Compare each route by walking through a sample and a problem

Ask the agent and the factory to explain how a design like yours would move from enquiry to delivery. The explanation should identify who receives the instructions, how sample comments are recorded and what gets checked during production. It should also show how an issue reaches the brand and who follows the decision through.

Then use a specific problem to test the explanation. A colour fails approval, a fastening arrives late, or a check finds a fault near the delivery date. Ask what information would be provided, who would examine the problem and when the brand would need to decide. This makes responsibility easier to assess than a general promise about quality.

Both routes require checks on the maker's ability to do the work, available production time and method for checking the clothes. An agent's involvement does not remove those questions. Its answer should explain why the proposed makers suit the particular clothes and how their work will be followed.

Choose direct factory working where the brand can give each task a clear owner and maintain that follow-up. Choose an agent where its agreed responsibilities connect work that otherwise has no coordinator. Put the approvals and reporting arrangements in writing before development proceeds, so the chosen route has a practical way to carry the clothes through to delivery.

Working on a range

Get help turning the next decision into a practical plan.

Talk about your idea

Is it necessary to visit the factory?

What a factory audit does and does not tell you

What sits between a brand and a factory

Fabric chooses the factory