What happens on your first call
Bring your idea as it is. We discuss the customer, the clothes and where you need help, then work out a practical next step.
On this page 4 sections
01Bring the idea as it is
The first conversation is a chance to explain what you want to build and work out where to begin. You can come with an idea, a few reference images or a collection already in progress. A finished business plan, name or set of designs is not needed.
Tell us what made you want to start the brand. That might be a garment you cannot find, a fit problem, a particular way of dressing or a customer you know well. We can help turn that starting point into questions the design work can answer.
02Talk about the customer, the clothes and the help you need
The customer
Who might wear the clothes, and in what situation? Share what you know and what you still want to learn.
The clothes
Which pieces are you considering? References can help explain a fit, fabric, detail or feeling.
The starting point
What already exists, and where do you want support? We can begin with planning, design or the next stage of existing work.
For example, “clothes for frequent work travel” gives us something useful to discuss. Do they need to pack easily, stay comfortable while seated or work for both a meeting and dinner? These questions help turn a broad idea into a first collection.
We also discuss the country where you expect to sell and how customers will buy. An online store and a first order for a retailer may need different launch plans.
03Share the budget and timing you have in mind
If you have a budget or a date in mind, bring it. If either is still open, say so. We explain which decisions need to come first and what information is needed to scope the work.
Design and sampling, production, the website and launch marketing involve different costs. The first conversation helps identify which parts you need now and what can follow later. Scope and fees are agreed before work begins.
04Leave with a practical next step
We work out the next useful piece of work and who needs to be involved. This could be a short planning phase, a collection review or preparing designs for samples. Where several people are involved in your brand, we also agree who will approve the work.
You can prepare a few notes using our starting-a-brand guide, or tell us about the idea in a line or two. Your first conversation is free.